About Us
The Future Is Now
At Afken, we believe that Financial Planning and Wealth Management
is about more than just providing exceptional products and services.
What sets us apart is our deep desire to care, because only by caring passionately about our clients can we understand what drives them, what they want their legacy to be and what they want from their relationship with us.
Our distinctive culture and values play a huge role in our success, they are at the heart of who we are and what we stand for. We distinguish ourselves by being a strengths based organisation. We focus on understanding and leveraging our employees’ strengths to ensure that they are in the right roles for them to truly excel, we are committed to helping our people grow, enabling individuals to make a difference.
Our clients are as diverse as the markets in which they live, invest and do business. Quite simply, we treat them as we would like to be treated ourselves, with honesty and respect, intelligence and understanding. In this way we can not only meet their financial planning and wealth management needs but also greatly exceed their expectations. We take a holistic, individual approach that requires highly personalised service.
Today, trust is the most rare commodity. Our clients turn to us for reassurance, support and guidance. So our team are part confidante and full time advisors. Providing the tools to take these relationships to an even deeper level is part of our commitment to your future. This includes both Financial Planning solutions and Short Term Insurance for both Individuals and Businesses.
Holistic Financial Planning
Our specialists work closely with you to create a solution
that is sustainable and relevant for you , your family and/or business. Our
conversations include finding out more about you, your priorities ,where you
are and where you would like to be. We are then able to look at ways to grow
and preserve your wealth , protect your assets and take care of the ones you
love beyond today.
Over 30 years experience
Afken was established in 1986 with a commitment to giving
sound personal and business Financial Planning advice. We continue that
commitment today and still keep things personal, understanding that no two
journeys are the same.
Industry Expertise
With a national footprint across South Africa and in excess
of over R1 billion in funds under management, our team of Advisors are experts
in their Industry.
Whether you are investing to build wealth, protect your family, or preserve your assets, our personalised and client centered service focuses on your needs, wants, and long-term goals.  Â
Our Core Values
Integrity
We operate with honesty, transparency and fairness, we do things the right way, without compromise.
Service
We act with empathy and humility, placing the people and businesses we serve at the center of what we do.
Respect
We respect our clients, colleagues and community.
Open Communication
We speak freely, listen earnestly and collaborate effectively
Innovation
We embrace opportunities to learn and improve. If there is a better way , we want to find it.
Passion
We perform with purpose and enthusiasm
Teamwork
We learn from each other, inspire one another and share in our successes. Together anything is possible